“In November 2007, japanese  JR Tokai Agency, a subsidiary of JR Tokai has launched new railway goods.  New brand name is called ”Pictrain“, stationery or gift item using pictogram used at JR train stations as product motif.  Main target of this brand is women who are not big fan of railway goods. Many of railway goods adapt train as main motif and they are usually popular among men who like railway. Pictrain brand has more pop image and designed to appeal to women and their design is modern and simple.”

Pictrain website
Pictrain stationaries, JR Tokai agency